Description
The project’s main objective was to
raise public awareness on EU policies and priorities within the framework of the Regional Operational Programme (R.O.P.) of Central Macedonia. The project focused on reaching target groups at three levels :
- Direct beneficiaries (i.e. municipalities),
- Indirect beneficiaries ( i.e. businesses, unemployed),
- General public.
In order to promote the implementation of EU policies at the regional level, the project included the following activities:
- Finalization of the Communication Strategy for the ROP of Central Macedonia and for the entire programming period 2000-2006
- Preparation of the Communication Action Plan including inter alia promotional and communication activities of ROP of Central Macedonia
- Technical Assistance to the Communication Department of the Region of Central Macedonia.
